About me
Darren Cassidy is the President of Western Europe at Xerox, bringing over 34 years of experience to the role. His expertise spans direct sales, channels, and learning and development, with a focus on delivering document services and driving digital transformation solutions across the EMEA region.
A former national league rugby and semi-professional footballer, Darren now practices Transcendental Meditation (TM), which he credits for boosting his focus and resilience. Committed to diversity and inclusion, Darren actively supports initiatives through partnerships with The Prince's Trust and Xerox’s Employee Resource Groups (ERGs).
Darren’s leadership is characterized by an authentic, empathetic approach, fostering innovation and delivering impactful solutions in a dynamic business environment.